Kindle Fire HD Unboxing & Hands On

The original Kindle Fire didn't dazzle with its specs or design. Rather, the headlining feature was its price. For just $199, it undercut Apple's iPad by double while offering a rival ecosystem to boot. But the tablet market has changed a lot in a year, meaning Amazon can't really expect to compete without making something truly special — not with the Nexus 7 around. So the company did something very bold: It announced not one, but three Kindle Fire models.